To better understand public values, attitudes and likely responses to required behaviours and messages; To benchmark current awareness, understanding and importance.
Outcomes
21% are aware of kauri dieback, highest awareness in Auckland. Kauri is valued because of its size but its age and cultural significance are most important. Pests and pollution are more familiar issues in relation to forest health. The disease is not well understood. There is doubt about the role humans play. Cleaning is not always easy and sticking to tracks most forest users would adhere to, with the exception of hunters. Positive messaging is important instead of negative. More info is needed and stakeholders are open to receiving more information and act as advocates.